CEO SUMMARY: Careful study of the most successful lab oratories operating today reveals a common characteristic: the effective use of sale s and marketing methods to boost specimen volume, revenue, and operating profits. This is true whether it’s a hospital lab outreach program, a commercial laboratory company, or an anatomic pathology practice. These laboratories are […]
Sales & Marketing Is Critical To Success Of Labs & Pathologists
An underutilized management resource...
- By Robert Michel
- > From the Volume VI No. 4 - March 15, 1999 Issue
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