Tag: sales incentive plan

Lab Sales & Marketing Programs Are Changing

CEO SUMMARY: Market evidence points to a shifting role in the sales priorities of the national labs. Meanwhile, regional laboratories and pathology companies are enjoying surprising success with their sales and marketing programs. These shifting patterns may indicate a new stratification in the laboratory services marketplace. It may be closely linked to managed care contracting

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Sales & Marketing Is Critical To Success Of Labs & Pathologists

CEO SUMMARY: Careful study of the most successful lab oratories operating today reveals a common characteristic: the effective use of sale s and marketing methods to boost specimen volume, revenue, and operating profits. This is true whether it’s a hospital lab outreach program, a commercial laboratory company, or an anatomic pathology practice. These laboratories are

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