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How One Akron Physician Helped Uninsured Patients

CEO SUMMARY: For one primary care physician, treating uninsured and underinsured patients was challenging, since these patients could not afford to pay for the lab tests necessary for their healthcare. This physician enlisted the help of his local county medical society and eventually fou…

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Sales & Marketing Is Critical To Success Of Labs & Pathologists

CEO SUMMARY: Careful study of the most successful lab oratories operating today reveals a common characteristic: the effective use of sale s and marketing methods to boost specimen volume, revenue, and operating profits. This is true whether it’s a hospital lab outreach program, a comme…

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HMO Membership Shows First-Ever Decline in 1998

CEO SUMMARY: One of the most closely-tracked surveys of health cost trends was released last week. William H. Mercer Inc.’s report revealed two significant facts. One, enrollment growth in HMO/POS plans actually declined for the first time. Two, costs rose at the fastest rate in five ye…

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