CEO SUMMARY: Biophysical Corporation is creating a new, direct-to-consumer market for laboratory testing. Its unique approach is to offer 250-bioassay test panels—along with a staff physician review of results—to the educated, informed consumer. Testing multiple biomarkers makes it possible to identify disease and predict risk in asymptomatic patients. High profile customers such as Oprah Winfrey […]
Educated Consumers Buying 250-Bioassay Lab Test Panel
Biophysical Corporation of Austin, Texas, Enjoys Growing Market
- By Robert Michel
- > From the Volume XVI No. 9 - June 29, 2009 Issue
- Tags: aco, analyzer, chemical reagent, clinical lab, Clinical Laboratory, clinical trials, Diagnostic technology, ehi, lab manager, lab managers, lab tech, lab technology, lab test, lab testing, lab testing services, laboratories, laboratory administrator, laboratory medicine, laboratory test, laboratory testing, laboratory tests, pathologists, personalized health, personalized healthcare, personalized medicine, testing laboratory, the laboratory
