CEO SUMMARY: Biophysical Corporation is creating a new, direct-to-consumer market for laboratory testing. Its unique approach is to offer 250-bioassay test panels—along with a staff physician review of results—to the educated, informed consumer. Testing multiple biomarkers makes it possible to identify disease and predict risk in asymptomatic patients. High profile customers such as Oprah Winfrey
Educated Consumers Buying 250-Bioassay Lab Test Panel
By Robert Michel, from the Volume XVI No. 9 - June 29, 2009 issue