Since 1995, Reliable Business Intelligence for Clinical Laboratories, Pathology Groups and Laboratory Diagnostics

Lab Sales & Marketing Programs Are Changing

National labs are altering sales incentives, regional labs and path firms are expanding

CEO SUMMARY: Market evidence points to a shifting role in the sales priorities of the national labs. Meanwhile, regional laboratories and pathology companies are enjoying surprising success with their sales and marketing programs. These shifting patterns may indicate a new stratification in the laboratory services marketplace. It may be closely linked to managed care contracting …

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