Atlas Development, Labtest.com, Bio-Reference Labs, Cytyc, TriPath Imaging

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EARLY ADOPTERS OFFER WEB-ENABLED LAB TEST REPORTING TO DOCTORS

THERE’S A GROWING NUMBER of clinical laboratories which now provide Web-enabled lab test reporting to their physician-clients.

Dynacare, Inc. is in the first phase of a national roll-out of Web-enabled lab test results reporting. Its Seattle division was first to become operational with this service. Atlas Development Company is the vendor.

Last month in Honolulu, Hawaii, Diagnostic Laboratory Services, Inc. went live with its Internet-based laboratory test results reporting system. Labtest.com is the vendor.

On the east coast, Bio-Reference Laboratories, Inc. of Elmwood, New Jersey now has more than 400 doctors subscribing to its Web portal service, called Careevolve.com, which includes the feature of Web-enabled lab test results reporting.

CYTYC & TRIPATH IMAGING ISSUE EARNINGS REPORTS FOR Q-4 AND FULL YEAR

IF THE COMPETITION BETWEEN Cytyc Corporation and TriPath Imaging, Inc. were a horse race, Cytyc would have an early and overwhelming lead.

Cytyc reported full year revenues of $142.1 million for 2000. This is jump of 75% over 1999 revenues of $81.1 million. Net income grew to $38.2 million, compared to $5.6 million in 1999.

Meanwhile, TriPath Imaging seems to have finally gotten its toe into the laboratory marketplace. Its revenues were $32.7 million, up 77% over 1999 revenues of $18.5 million. It is still losing money, although its 1999 loss of $32.6 million was whittled down to $17.4 million in 2000.

Cytyc’s executives are exuberant. “We increased our share of the cervical cancer screening market by 90% in 2000,” enthused President and CEO Patrick J. Sullivan. He noted that Cytyc continues to invest in building its sales force, which he credits with much of the revenue gains earned during the past 24 months.

This is a lesson apparently not lost on TriPath Imaging. It has launched a direct-to-physician sales force to call upon OB-GYN’s and educate them about the TriPath PREP™ system. At the same time, it is expanding its laboratory sales force.

THE DARK REPORT predicts that the marketing wars for enhanced Pap smear preparation kits will become increasingly intense during 2001. Clinical laboratories and pathologists will find a steady stream of sales people from both companies stopping by to sell the merits of ThinPrep® and PREP.

ANTHEM INSURANCE CO. PLANS A HUGE STOCK SALE LATER IN 2001

MAKE ROOM FOR ANOTHER managed care heavyweight. Anthem Insurance Co., with sizeable health programs in nine states, has announced its intention to launch one of the largest IPOs (initial public offering) ever tried in the health insurance industry.

If successful, Anthem’s seven million beneficiaries would rank it as the fifth largest public health insurance firm in the U.S. It would trail Aetna US Healthcare, UnitedHealth Group, Cigna, and WellPoint Health Networks.

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