CEO SUMMARY: Market evidence points to a shifting role in the sales priorities of the national labs. Meanwhile, regional laboratories and pathology companies are enjoying surprising success with their sales and marketing programs. These shifting patterns may indicate a new stratification in the laboratory services marketplace. It may be closely linked to managed care contracting […]
Lab Sales & Marketing Programs Are Changing
National labs are altering sales incentives, regional labs and path firms are expanding
- By Robert Michel
- > From the Volume VIII No. 2 - February 5, 2001 Issue
- Tags: ameripath, Anatomic pathology, anatomic pathology market, cap, care contracts, clinical lab, clinical laboratories, dark report, Fee-for-service, impac, lab ceo, lab sale, lab sales, lab service, lab services, lab test, lab testing, lab testing services, laboratories, laboratory service, laboratory services, laboratory test, laboratory testing, laboratory testing services, managed care, managed care contract, managed care contracting, managed care contracts, pathologists, pathology companies, pathology market, pathology specimen, pathology specimens, sales incentive plan, the dark report, the laboratory
