Genesis Clinical Laboratory Hits Outreach Home Run

Hospital laboratory outreach sales effort brings in lots of profitable new business

CEO SUMMARY: Commercial laboratory consolidation has left Chicago with only a handful of laboratory providers. New management at MacNeal Hospital’s for-profit laboratory division recognized this opportunity. During the past three years, the outreach program was revitalized and the sales force was expanded.The result has been increased revenues and a steady decline in the lab’s average

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