Web-based Test Ordering Is A “Tough Nut To Crack”

Using the Web for lab test ordering proves to be difficult and complex

CEO SUMMARY: Shifting office-based physicians to Web-accessed lab test ordering proved to be a daunting task for WebMD and its early competitors. Probably the most significant discovery is that modest capabilities of existing software technology and the lack of Internet broadband connections into doctors’ offices combined to make this proposition a tough sell during the

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