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Gene Testing Lab Goes ‘Cold Turkey,’ Stops Billing Health Plans

Tired of uncertain payment, Kailos Genetics slashes prices, goes direct to patients and docs

CEO SUMMARY: Last year, Kailos Genetics stopped collecting third-party payment, dropped its prices sharply, and started marketing its genetic-screening tests directly to consumers and physicians. At the time, 100% of its revenue came from third-party payers. Today, it gets 100% of its revenue from consumers. After eliminating third-party payment, revenue dropped precipitously, but is now …

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