CEO SUMMARY: Itās a new marketing model for specialty esoteric tests that presents both clinical and financial challenges to hospital and health system laboratories. Niche labs offering esoteric tests are sending sales reps directly to physicians and bypassing pathologists and lab directors at local hospital laboratories. These tests come bundled in high-priced panels and often […]
New Market Channel For Esoteric Testing
Firms with new esoteric tests bypass laboratories to go direct to physicians
- By Robert Michel
- > From the Volume X No. 1 - January 20, 2003 Issue
- Tags: aco, all lab tests, Anatomic pathology, Clinical pathology, clinical trials, cpt, cpt code, dark report, diagnostic assays, esoteric lab test, Esoteric testing, genomics, hospital laboratories, lab budget, lab test, lab testing, lab tests, laboratories, laboratory administration, laboratory administrator, laboratory industry, laboratory medicine, laboratory test, laboratory testing, molecular diagnostic, myriad genetic, myriad genetics, pathologists, pharmacogenomics, poct, quality control, specialty lab, specialty laboratories, test menu, test utilization, the dark report, the laboratory
