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Textbook Marketing Fuels Demand for BRCA Test

CEO SUMMARY: In today’s lab testing marketplace, the hot ticket is to introduce a proprietary or patent-protected molecular test for cancer. The sales and marketing model inspiring many of these new lab testing companies is that used by Myriad Genetics, Inc. since it introduced…

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Using Lean to Cut Pap Test TAT Pays Off At Baystate Medical

USE OF LEAN METHODS HAS UNLOCKED major improvements at Baystate Health’s Department of Pathology in Springfield, Massachusetts. One Lean project cut average Pap test turnaround time by more than 50%. Another Lean project attacked errors with Advanced Beneficiary No…

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Getting Vitamin D Right for the Doctor and Patient

MOST OF YOU ARE FAMILIAR with how W. Edwards Deming and Japanese manufacturers demonstrated the power of understanding customer expectations and organizing one’s business to deliver products and services which meet and exceed those expectations. For the past four decades, one thing that many of th…

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Plain Talk about Current “Health Reform” Effort

CEO SUMMARY: It appears that a determined effort to reshape and restructure the entire American healthcare system is unfolding in Congress. Missing in public discourse about this vital topic is informed, intelligent discussion about the types of alternative healthcare de…

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Lab M&A Deals in June Show Market Direction

CEO SUMMARY: Despite a dismal economy, the month of June spawned two interesting merger/acquisition transactions in the lab testing industry. In one case, a blood brother gobbled up a specialty diagnostics company. In another transaction, two cross-town neighbors in Kansas City m…

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Healthcare Reform and Threats to Lab Testing

CEO SUMMARY: Annual healthcare spending now pushes past $2.5 trillion and this summer’s debate about how to best reform healthcare in the United States will be raucous and emotional. For the laboratory testing industry, the stakes are immense. THE DARK REPORT identifies two pri…

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Educated Consumers Buying 250-Bioassay Lab Test Panel

CEO SUMMARY: Biophysical Corporation is creating a new, direct-to-consumer market for laboratory testing. Its unique approach is to offer 250-bioassay test panels—along with a staff physician review of results—to the educated, informed consumer. Testing multiple biomarkers ma…

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Influenza A/H1N1 Outbreak Offers Lessons for Labs

CEO SUMMARY: As influenza A/H1N1 spread, clinical labs nationwide learned that they did not have the capacity to test for an outbreak of flu that generated a 10-fold increase in sample volume. To move the samples through the system, many clinical labs ran extra shifts and ran sho…

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June 08, 2009 “Intelligence: Late Breaking Lab News”

Earlier this spring, El Camino Hospital of Mountain View, California, announced the launch of what it calls the “Genetic Medicine Institute (GMI).” It claims it is the first hospital in the United States to “integrate genomic medicine into healthcare delivery.” El Camino will…

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ER/PR Testing in Canada Continues to Make News

CEO SUMMARY: In Canada, the story about inaccurate breast cancer testing just won’t go away. In March, the Cameron Report was made public with its assessment of lab testing failures in Newfoundland and Labrador. In April, the health system in those provinces admitted that it ne…

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