CEO SUMMARY: Florida is about to become the marketing battleground for anatomic pathology. Three well-funded players are preparing to launch major sales efforts. Pathologists in the state wait with trepidation. Expectations of discounted pricing and a “gloves-off” sales strategy concern Florida’s hospital-based pathologists. FOR PATHOLOGISTS CONCERNED with their economic and professional future, Florida is a […]
Pathology Competitors Make Florida The Target
Hospital-based pathologists should prepare for the impending, intense marketing blitz
- By Robert Michel
- > From the Volume V No. 3 - March 2, 1998 Issue
- Tags: ameripath, Anatomic pathology, anatomic pathology services, cap, clinical lab, clinical laboratories, dark report, dianon systems, lab industry, laboratories, laboratory executive, managed care, pathologists, pathology business, pathology companies, Pathology group, pathology groups, pathology lab, pathology laboratory, pathology market, pathology practice, pathology service, pathology service associates, pathology services, pathology services associates, pathology specimen, pathology specimens, reference laboratories, the dark report, the laboratory
