Pathology Competitors Make Florida The Target

Hospital-based pathologists should prepare for the impending, intense marketing blitz

CEO SUMMARY: Florida is about to become the marketing battleground for anatomic pathology. Three well-funded players are preparing to launch major sales efforts. Pathologists in the state wait with trepidation. Expectations of discounted pricing and a “gloves-off” sales strategy concern Florida’s hospital-based pathologists.

FOR PATHOLOGISTS CONCERNED with their economic and professional future, Florida is a state

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