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Alert to All Labs: Beware Of ‘Reference Pricing’

Credible new study demonstrates patients in reference pricing plans avoid high-priced labs

CEO SUMMARY: “Reference pricing” does not refer to how a lab negotiates prices with its reference lab! Rather, reference pricing describes a specific approach to health plan benefits that incentivizes the consumer to choose lower-cost providers while allowing that consumer to still use a higher-priced provider, so long as that consumer pays the additional costs …

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