Lab Vendors Adjusting to Changing Sales Practices

Clinical laboratories and pathology practices shifted buying patterns since onset of the pandemic

CEO SUMMARY: Important changes are happening in how lab managers research and buy new lab analyzers, automation, test kits, and consumables. Today, a large proportion of a lab buyer’s research and interaction involving new products is done digitally. This includes virtual sales calls, say two IVD lab marketing experts.  WHEN IT COMES TO MARKETING AND …

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