Two Blood Brothers Use “Free Testing” Strategy

Nation’s two biggest labs implement strategy to counter hospital lab outreach competition

CEO SUMMARY: It’s a business strategy that Quest Diagnostics Incorporated and Laboratory Corporation of America use in selected areas where they have lost exclusive managed care contracts to regional lab competitors. In order to retain access to a physician’s fee-for-service testing business, each lab company is willing to waive HMO testing fees in specific situations …

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