CEO SUMMARY: Each of the different generations engaging with clinical laboratory outreach programs brings their own set of expectations to a blood draw. Innovative hospital lab outreach programs should serve these differences by offering multiple options to provide appointment convenience, testing price transparency, and encouraging customer feedback. CATERING TO THE CURRENT DEMANDS OF HEALTHCARE CONSUMERS, […]
How Consumers Shape Modern Laboratory Outreach
Hospital labs must consider generational preferences when offering outreach services
- By Robert Michel
- > From the Volume XXX, No. 1 - January 3, 2023 Issue
- Tags: Baby Boomer, Etactics, executive war college, Facebook, FinThrive, Generation Alpha, Generation X, Generation Y, Generation Z, Jane Hermansen, Kaiser Family Foundation, lab outreach, laboratory outreach, Mayo Clinic Laboratories, PatientEngagementHIT, people, phlebotomy services, QR code, Snapchat, telehealth, telemedicine, TransUnion Healthcare
