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IVD Firms Prepare for OTC, Home Test Market Expansion

Expert weighs in on what factors drive demand for testing outside traditional collection centers

CEO SUMMARY: With public interest in home testing growing, some IVD manufacturers are preparing to serve a fast-expanding market for over-the-counter and at-home tests. IVD firms are banking on the idea that consumers—at the first sign of symptoms—will want a self-administered respiratory illness test either at home or easily available at a local pharmacy. SOME …

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