Boom times continued during 2001 for both the clinical laboratory industry and anatomic pathology profession.
Throughout 2001, almost every public lab company was able to post double-digit revenue growth. For a number of companies, this growth was accomplished by acquiring smaller laboratory companies.
But most lab companies also report strong increases in specimen volume attributable to sales efforts. This is compelling evidence that investments in professional sales and marketing programs are worthwhile in today’s healthcare environment. Hospital outreach programs and local pathology groups should take note and develop their own effective sales program.