TAG:
myriad genetic
New Market Channel For Esoteric Testing
CEO SUMMARY: It’s a new marketing model for specialty esoteric tests that presents both clinical and financial challenges to hospital and health system laboratories. Niche labs offering esoteric tests are sending sales reps directly to physicians and bypassing pathologists and lab direc…
Another Lab Acquisition: LabCorp To Buy DIANON
CEO SUMMARY: Laboratory Corporation of America Holdings will pay almost $598 million to buy DIANON Systems, Inc. of Stratford, Connecticut. With this move, anatomic pathology becomes a high profile growth target for LabCorp. During the past eight years, DIANON Systems has built a national…
“Direct-to-Consumer” Ad Runs in New York Times
CEO SUMMARY: Two pioneering advertising campaigns launched in September. Both Myriad Genetics and IMPATH targeted consumers with advertisements about diagnostic testing. In each case, the most vocal response to the advertising came from within the medical community. Within the pathology p…
Unfolding Events at Unilab, Specialty Labs and Dynacare
RECENT WEEKS BROUGHT important developments to several public lab companies. Each development changes and alters the competitive marketplace for laboratory testing services. It was big news at Specialty Laboratories, Inc. when the troubled lab company signed a Plan of Correction (PO…
Myriad Genetics, LabCorp, Abbott Labs, OraSure,TheraSense
DIRECT-TO-CONSUMER ADS FROM MYRIAD GENETICS TO START THIS FALL FOLLOWING THE EXAMPLE of the pharmaceutical industry in using direct-to consumer advertising to build drug sales, Myriad Genetics, Inc. is about to launch an advertising campaign for its predictive genetics tests…
LabCorp to Help Collect Family DNA Specimens
CEO SUMMARY: DNA testing will be a primary tool in identifying victims of this major disaster. Officials in New York City are formulating a plan whereby private labs will do DNA testing in conjunction with New York State Police laboratories. Laboratory Corporation of America has been desi…
“August 13, 2001 Intelligence: Late Breaking Lab News”
In recent years he’s become an influential “behind the scenes” guy within the lab industry. Now Heywood D. Cochrane, Jr. is joining the Board of Directors at AmeriPath, Inc., based in Riviera Beach, Florida. Most laboratorians know Cochrane from his tour as President and CEO of…
Digene, Ivax Diagnostics, Myriad Genetics, Bioscientia, LabOne, Aetna
ROTARY CLUBS LAUNCH MEXICO-BASED CERVICAL SCREENING EFFORT IN MEXICO, Rotary International will attack the problem of cervical cancer among Mexican women by supporting a screening program that utilizes human papillomavirus (HPV) testing. Called “Test for Life,” the prog…
Esoterix, Johnson & Johnson, Medtronic, California Hospitals, Myriad Genetics
ESOTERIX, INC. LAUNCHES TEST REPORTS VIA WEB BROWSER WEB-ACCESSED LAB TEST REPORTING is now available at Esoterix, Inc., based in Austin, Texas. The accomplishment represents a major milestone for the lab company. It now has a common lab test reporting capability that draws…
September 8, 1998 Intelligence: Late Breaking Lab News
If any one individual was to be credited with creating the modern commercial laboratory organization, it would be Paul Brown, M.D., founder and former Chairman of MetPath, Inc. (now Quest Diagnostics Incorporated). Where is he now? For ten years, he served as a Direc…
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Volume XXXI, No. 6 – April 29, 2024
Laboratory managers will want to note that The Dark Report itself was targeted by the fraudsters who hit Change Health in a cyberattack. Also, one lab has some innovative methods of combatting the chronic staffing shortage, including hiring college graduates and students.
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