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HealthPartners Promotes Same-Day Lab Test Results

In Minneapolis, walking urine collection cup educates consumers about speedy lab reports

CEO SUMMARY: Patient focus groups told HealthPartners that they had anxiety as they waited days for lab test results. That encouraged HealthPartners to redesign workflows in its pathology department. Once it could deliver same-day lab test results electronically, HealthPartners launched a unique marketing campaign to educate consumers about this benefit in early May. Already, HealthPartners …

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