"Lab Marketing Update"

Mickey Mouse to Educate Kids About Allergy Lab Test Options

THIS MAY BE A FIRST IN LABORATORY TEST SALES AND MARKETING! Mickey Mouse will star in a new children’s book designed to educate children and parents about diagnosis and management of allergies.

This unique marketing campaign is the brainchild of Siemens Healthcare and Walt Disney Corporation. The book is called Mickey and the Giant Kachoo! It

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