Like Lab Medicine, THE DARK REPORT is Changing

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ANY PATHOLOGIST OR LABORATORY ADMINISTRATOR who believes there is a status quo in laboratory medicine is ignoring plenty of evidence to the contrary in the healthcare marketplace.

Radical evolution is altering the health insurance industry, for the second time in almost 20 years. The Internet and new technologies in computer hardware and software enable the American healthcare system to capture even more information in real time and feed it to clinicians, patients, and payers in ways that benefit everyone. Rapid advances in genetic science are another source of important changes that affect the pathology profession and the laboratory industry.

For our clients and regular readers, this is old news. Over the past 11 years, THE DARK REPORT has regularly been among the first to alert them to an unfolding trend, to inform them about a breakthrough in laboratory management, or offer them useful analysis about an under-reported story of significance.

As yesterday’s status quo melts into tomorrow’s brave new world, THE DARK REPORT must evolve and change so it can continue to serve you with timely business intelligence and useful management knowledge. That is the reason we launched the DARK Daily earlier this month. This is a daily e-briefing delivered directly to our member’s e-mail address. Short, concise, and to the point, it is a new channel for us to bring you news and management wisdom, by using new Internet technologies.

Like you, we don’t claim to understand how the dot-com world operates. Also like you, we recognize that growing numbers of consumers are using the Web as a primary channel for commerce, information, and communication. We do recognize that many of you are turning to the Web as your primary channel for information, to conduct business, and to communicate with others.

That is why we are changing our status quo. DARK Daily is our first step to serve those of you who are “Web savvy.” It will evolve and improve over time, utilizing your comments and suggestions. To check it out and become a member, just go to www.darkdaily.com. I also encourage you to let us know how you like it—and any ideas you have to make it better!

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