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New DAT Law, Competition Heat Up Phoenix Market

One lab serving price-sensitive patients says Theranos’ ultra-low test prices are tough to match

CEO SUMMARY: In Arizona, Theranos supported a new state law this year that allows patients to order lab tests without a doctor’s order. Since the law took effect, that law and the ultra-low prices offered by Theranos are drawing away some cash-paying customers from one lab company that has operated in Phoenix for 26 years. …

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