Tag: biomedical marketing

“April 13, 1998 Intelligence: Late Breaking Lab News”

Last Thursday was the 20th Annual Conference of the Biomedical Marketing Association (BMA). Held in Baltimore, it brought together the marketing and sales executives from diagnostics companies all over the United States. The program focused on changes to how hospitals and laboratories purchase diagnostic equipment and supplies.

Consolidation within the diagnostics industry is influencing how

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