CEO SUMMARY: It was 1995 when several specialty testing lab companies were acquired by a new company called Esoterix. Immediately the lab industry viewed Esoterix as a “put-together” lab company. However, since 2000, executives at Esoterix have invested $50 million to integrate operations, create a new informatics platform, and position the company to compete for […]
Esoterix Ready to Launch National Marketing Blitz
Company says it’s ready to compete vigorously across the United States
- By Robert Michel
- > From the Volume IX No. 13 - September 16, 2002 Issue
- Tags: cap, clinical trials, Diagnostic technology, Esoteric testing, hematology, informatics, lab industry, laboratories, laboratory business, laboratory service, laboratory services, laboratory test, laboratory testing, medical lab, medical laboratories, molecular diagnostic, specialty lab, specialty laboratories, specialty labs, test menu, testing laboratory, the laboratory
