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Marketing Approved Kits Against “Home Brews”

Major labs continue to aggressively market “home brew” assays against approved tests

CEO SUMMARY: In past years, it was customary for laboratories to shift away from performing or ordering “home brew” tests in favor of FDA-approved test kits as they became available. However, new marketing models for diagnostic testing are shifting this long-standing practice. HIV resistance testing is one type of testing where this battle between “home …

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