"Lab Industry Briefs"

Omnicom Group, CareSoft, eMedicine.com, Verisign, RSA Security

AD AGENCIES PREPARING “DIRECT TO PATIENT” MARKETING CAMPAIGNS
HERE’S MORE EVIDENCE that healthcare providers like laboratories and pathology groups will increasingly market their services directly to consumers.

One of the largest consolidated advertising agencies in the world has taken minority equity positions in five healthcare-related Internet companies. Omnicom Group, whose agencies include BBDO Worldwide and DDB Worldwide,

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