MOST MEDICAL PROVIDERS are buyers of healthcare services. But for clinical laboratories, that equation is turned on its head. Labs are medical providers, but since they rarely provide those services directly to patients, they must properly market them to providers to ensure steady sales. The enactment of the Eliminating Kickbacks in Recovery Act of 2018 […]
How Federal Court’s Decision Will Affect Lab Marketing
It’s likely to add costs, but it could potentially open an opportunity for smaller laboratories
- By Ron Shinkman
- > From the Volume XXXII, No. 12 - August 25, 2025 Issue
