Individual Pathologist “Branding” Promoted by National Firms

IMPATH is latest pathology company to tout affiliation with a noted pathologist

IN THE EFFORT TO GAIN COMPETITIVE market advantage, IMPATH, Inc. of New York City publicized the recent signing of an exclusive partnership agreement involving renowned pathologist Juan Rosai, M.D., also of New York City.

Dr. Rosai has a world-wide reputation for his books, book chapters, and monographs on surgical pathology. Until recently, he was the Chairman

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