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Lab Marketing Strategy Triggers Legal Concerns

TennCare’s displeasure with this lab marketing gambit shows one risk

CEO SUMMARY: That famous phrase “everyone wants something for nothing” does not describe TennCare Select’s reaction to the “free testing” that Quest Diagnostics is performing for its beneficiaries. TennCare provides a real-world example of how this strategy can put a laboratory at odds with an important payer in a region. An experienced healthcare attorney assesses …

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