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New Type of Competition from Investor-Owned Labs

Washington Post investigates "shadow system" of do-it-yourself tests offered directly to consumers

CEO SUMMARY: More investor-funded lab companies see robust future growth in serving what The Washington Post calls “a booming online wellness market that aims to leave the doctor’s office behind. ” This is a new market driven by younger health­ care-minded consumers who turn to the web for information and resources without first speaking with …

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