As part of the ongoing and expanding healthcare direct-to-consumer (DTC) wellness trend, DTC laboratory testing is on the rise. It is driven by increasing at-home care, effective and affordable telehealth approaches, and significantly more convenient sampling and clinical laboratory technologies. At-home COVID-19 testing during and after the pandemic also stimulated its growth. A report by […]
Direct-to-Consumer Clinical Laboratory Testing is Booming
Decision-makers should note DTC competitors as labs ponder their role in this growing area
- By Mark Terry
- > From the Volume XXXIII, No. 6 - May 04, 2026 Issue
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