biomedical marketing association
EACH YEAR IT BECOMES more difficult to make final selections for our annual Movers & Shakers awards. The reason is simple. Today there are more examples of leadership in the laboratory than when we first started these selections three years ago. This is a good omen. It means that the crucible of…
Last Thursday was the 20th Annual Conference of the Biomedical Marketing Association (BMA). Held in Baltimore, it brought together the marketing and sales executives from diagnostics companies all over the United States. The program focused on changes to how hospitals and laboratorie…
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