December 2003

Lab Marketing Strategy Triggers Legal Concerns

CEO SUMMARY: That famous phrase “everyone wants something for nothing” does not describe TennCare Select’s reaction to the “free testing” that Quest Diagnostics is performing for its beneficiaries. TennCare provides a real-world example of how this strategy can put a laboratory at odds with an important payer in a region. An experienced healthcare attorney assesses …

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Where Will “Free Tests” Take the Lab Industry?

The Dark Report / By Robert Michel

CEO SUMMARY: In the absence of public discussion, continued use of the “free testing” strategy by the nation’s more aggressive laboratory companies could trigger some unpleasant consequences that would affect all laboratories and pathology group practices. Five questions, presented here, illustrate how private and public healthcare payers might react to the ongoing use of “free …

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“December 1, 2003 Intelligence: Late Breaking Lab News”

Late Breaking Lab News / By Robert Michel

Lab-Interlink Inc. of Omaha, Nebraska is heading to bankruptcy court. On November 24, the day before Thanksgiving, the company laid off 50 employees. Rodney Markin, M.D., Ph.D., Company founder and Chairman stated that an expected $1 million payment by a prospective buyer had not materialized that day. The money was to have covered payroll and …

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